Zoo York is a clothing line that embodies the attitude and lifestyle of New York City’s skateboarding, hip-hop and graffiti communities. SAY Media created a campaign for the brand that showcased the lifestyle through an interactive ad experience that starred model Kate Upton.

The creative concept took four commercial spots and edited them to create a choose your own adventure video story with a "Smash the Roach" interactive component.  

 

The campaign drove high engagement: people spent an average of 40 seconds with the campaign. The videos even saw a 50% completion rate, proving that the campaign has hit its target audience.